In the music industry, the press release is an important phase in promoting a performer or their music[1]. When you write a music press release[2], you need to “get in and get out”. In other words, you have to communicate all of the necessary information in a clear and engaging manner without overstaying your welcome with the reader. A press...
Image via Shutterstock As part of my job as a music journalist, I sift through anywhere from 50 to way-too-many press releases daily, separating the wheat from the chaff and trying to find something that fits into the holy trifecta of interesting, relevant, and newsworthy. By now, I’ve seen plenty of good press releases, a few truly great ones, and...
READ MORE 4 Tips for Writing a Killer Band Press Release [With Example]
If you want to get media attention and blog coverage for your music, you need to create an awesome press release. But what should you write, feature and link to in your press release to give yourself the best chance of getting pick up by journos and bloggers? Before we dive in, there’s something you should know. Do-it-yourself PR isn’t...
READ MORE How to Write a Music Press Release: Template & Guide
Independent artists have more opportunities than ever before to launch their own career without the backing of the majors or a big budget. While we are seeing more and more unsigned artists breaking through off their own backs, many promising new artists out their simply don’t know where to start or how to maintain a successful promotional campaign. It should...
