Category: DevelopMusic.com

[This article was written by Ari Herstand and originally appeared on Ari’s Take[1].] I get a lot of questions about press. Of course everyone wants a 5 star album review in Rolling Stone or an 8.7 in Pitchfork, but you have to be realistic about your press pursuits. If you have never received press, there is a very slim chance...

If your goal is to get more gigs and sell more music, making a great record is only the start. Persuading magazines, blogs, websites and other media outlets[1] to spread the news for you is vital in building your profile and one of the best ways to get this going is by writing and sending an effective press release. To...

If you want to get media attention and blog coverage for your music, you need to create an awesome press release. But what should you write, feature and link to in your press release to give yourself the best chance of getting pick up by journos and bloggers? Before we dive in, there’s something you should know. Do-it-yourself PR isn’t...

Image via Shutterstock As part of my job as a music journalist, I sift through anywhere from 50 to way-too-many press releases daily, separating the wheat from the chaff and trying to find something that fits into the holy trifecta of interesting, relevant, and newsworthy. By now, I’ve seen plenty of good press releases, a few truly great ones, and...